China and the luxury goods again later

"Always give people dream of luxury, it represents the best of things." Tsinghua University professor Li Fei of marketing in a recent interview with Chinese media in the case said. China's luxury culture can be traced back to feudal times, when the Chinese imperial Guozhao the extravagant luxury of his best. Luxury living in China after nearly a century after the fault, and now, the luxury goods industry development in China once again rising. Professor Li Fei and INSEAD think tank network to share his views. Although exposure to modern Chinese luxury goods from the mid-90s, China had a long history of luxury culture. China's luxury goods can be traced back to ancient royal family. "They are one of the most luxurious class," Professor Li Fei said, "So there is a luxury in this ancient Chinese culture, but from the" May Fourth Movement "to" Cultural Revolution ", the luxury culture was smashed, it does not extend down. "those who now can be regarded as a luxury and cultural revival of it? Professor Li Fei think so. "Since reform and opening up, from 1979, increasing people's income levels, rapid growth, China has become the fastest growing economies in the world countries." Followed by a contact with people and quality products, more and more China has developed into "the world's luxury goods market can not be neglected." brands represent? Mid-90s, the luxury brand into China gradually. The world's top brands Louis Vuitton (Louis Vuitton), Chanel (Chanel), Gucci (Gucci), etc. have opened stores in Beijing and Shanghai, the introduction of more and more big brands. Li Fei said, "China more open, more and more with the international standards, the Chinese people's desire to buy the backlog for years broke out," At the same time, China's rapid economic growth in the birth of a middle class, which is a sense of accomplishment the wealthy class. They are eager to show their wealth and social status, and the most efficient way is to show he has the luxury to go abroad to buy the latest or most expensive fashion brands. Li Fei said the luxury consumption in China is to "show motive," the main. He said that in the West, given the relative stability of the income of the people, their luxury consumption "has been shifted from the reward motive conspicuous appreciation of their own motives."